To grow awareness and engagement for the brand-new master’s program in Embedded Systems Design, EIT Digital leads a two-pronged visibility strategy:
1️⃣ Marketing & Dissemination (led by EIT Digital)
Goals:
• Promoting the RESCHIP4EU Master’s Program widely
• EIT Digital created a great marketing plan. This plan includes activities, such as paid campaigns on social media, social media posts, event, to attract students and change the common perception of semiconductors
• Ensuring EU co-funding visibility (flag, logo, disclaimer) across all channels
2️⃣ Stakeholder Engagement & Outreach
University of Trento leads the effort to engage and reach out to all important stakeholders involved, with the strong support of SEMI Europe GmbH and STMicroelectronics ST by:
• Promoting the project on social media
• Sharing press releases, articles and other documents,
• Exploring other initiatives and projects and their communication strategies
• Creating engaging materials to share
• Sending out e-Newsletters
• Connecting with young students at events
Why this matters:
By sharing clearly and widely, we can reach more students, involve industry, and build strong connections across Europe, helping make the RESCHIP4EU program a leader in embedded systems education.
Learn more about RESCHIP4EU: https://www.eitdigital.eu/eu-collaborations/reschip4eu/consortium-members/
Project Number: 101158828 — RESCHIP4EU — DIGITAL-2023-SKILLS-04
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or HADEA. Neither the European Union nor the granting authority can be held responsible for them.
