Narrative & Employer Personas

Toolkit Authors: Spain – EAC

Dr. Christiane Haberl

Dr. Nektar Baziotis

Franjo Brkan

Katharina Haberl

Martha Mourouzidi

Matrix 2 – Spain – Narrative & Employer Personas

Archetypes / Employer Personas:

• Energizers (pick one, use the other one for Narrative/StoryBrand):
  • My Inner Doorway with Yarn of Physical Connection
  • Expanding Energy and Removing Barriers
• Main Activities (pick 1-2):
  • Archetype Personality Test
  • Understanding Employer Personas
  • Collecting the Bones – Psycho-Archeological Connection to the Wild Woman Archetype

Narrative / StoryBrand

• Energizers (pick one, use the other one for Archetypes/Employer Personas):
  • My Inner Doorway with Yarn of Physical Connection
  • Expanding Energy and Removing Barriers
• Main Activities (Narrative, pick one):
  • The Hero’s Journey
  • My Future Self
• Main Activities (StoryBrand, pick all):
  • Build Your StoryBrand Narrative