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Use Purpose and Mission to Create Fans, Not Customers

Join Ryan in this transformative course where you'll explore the powerful concept of building a business not just around sales funnels, but around a 'fan funnel'. This approach focuses on creating a community of dedicated followers who are deeply connected to your business's purpose and mission.

Key Learning Points:

  1. Understanding Purpose and Mission: Delve into the importance of having a clear purpose and mission for your business, and how these core values can resonate with your audience.
  2. The Fan Funnel Concept: Learn how to shift from a traditional sales funnel to a ‘fan funnel’, where customers become ardent supporters and part of your business’s community.
  3. Community Building Strategies: Discover effective strategies for nurturing a community that is engaged, loyal, and supportive.
  4. Real-World Application: Hear about the success stories from Expert Dojo, demonstrating the impact of these principles in real business scenarios.
  5. Implementation and ROI: Gain insights on how to apply these concepts in your organization and measure their effectiveness in terms of customer retention and sales.

Who Should Enroll:

This course is ideal for entrepreneurs, business owners, marketing professionals, and anyone interested in learning about community-driven business strategies and how to create a lasting impact on their customers.


By the end of this course, you will be equipped with the knowledge and tools to build a more purposeful, mission-driven business that not only achieves better sales and customer retention but also fosters a passionate community of supporters.

Check out our free introductory course for our newest program Expert Dojo’s Growth Program for Startups

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