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Building Authentic Trust to convert prospects quicker

This course is ideal for entrepreneurs, business leaders, marketing professionals, and anyone interested in enhancing their organization's credibility and customer trust.

In a world increasingly skeptical and questioning of information, building trust within an organization has never been more crucial. This engaging four-week course, led by a passionate expert from Expert Dojo, delves into the art and science of fostering trust in a business environment. It addresses the challenges of a "trustless world," where skepticism reigns supreme, and how to overcome them by creating a trustworthy brand and environment.

icarus · November 21, 2023

Learning Objectives:

  1. Understand the dynamics of trust in the modern business world.
  2. Learn strategies to create an environment of trust within an organization.
  3. Discover how to effectively communicate and demonstrate the trustworthiness of products or services.
  4. Explore case studies of successful trust-building from Expert Dojo’s journey.
  5. Develop skills to increase ROI and reduce the cost of customer acquisition through trust.

Course Format:

  • Duration: 4 Weeks
  • Weekly homework and practical training exercises.
  • Interactive sessions with opportunities for Q&A and discussions.
  • Engaging lectures mixed with real-world examples and humor.


By the end of this course, participants will have a deeper understanding of the importance of trust in business, practical tools to build and maintain this trust, and insights into how trust can positively impact their organization’s growth and reputation.

Instructor: Brain Mac Mahon 

Check out our free introductory course for our newest program Expert Dojo’s Growth Program for Startups



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Course Includes

  • 4 Lessons