AI AND THE FUTURE OF MARKETING
We are constantly bombarded with new technology in the digital age, and it can be overwhelming—but it doesn't have to be. Recent innovations in Artificial Intelligence, particularly machine learning technology, could revolutionize how we market to each other.
What is Machine Learning? Machine learning refers to training computers to operate more like humans. More specifically, it feeds computers data that they can then analyze and integrate into their Intelligence, using the data to make smarter choices and tackle more complex problems. Thus, machine learning is a critical component of Artificial Intelligence.
So, what does this mean for marketers? With access to technology intelligent enough to decipher data and analyze it and learn from it, marketing campaigns can be streamlined and made more efficient while continuing to be relevant. Computers can collect and mine through limitless amounts of data at a much faster pace than any human. For marketers, this means that they now can analyze millions of gigabytes worth of data from their potential customer base, allowing them to understand their customers' personalities, interests, and spending habits more precisely than ever. With this vast amount of data at hand and the technology to cipher through it quickly and efficiently, marketers can design campaigns that more accurately represent their customer base.
For customers, machine learning means that they receive the most relevant content. Artificial Intelligence helps marketers better cater to their customer base. Customers are no longer forced to sit through boring ads they can't relate to. Instead, ads are much more personalized to them and their interests. Artificial Intelligence learns what moves particular customers to purchase specific items and what drives others to skip by analyzing customers' internet behavior.
Artificial Intelligence can help enhance human productivity and creativity. Though some worry about machines taking over our jobs, there is no replacement for the human touch in the realm of creativity. Even the smartest Artificial Intelligence cannot replace the innately human creativity that captivates us and keeps us interested in the content. AI-powered machine learning will allow marketers to better understand pop cultural trends and what entices their customers more efficiently. With this information made available more quickly than ever before, marketers have more time and energy to devote to tapping into their creative brains to generate relevant, intriguing, and unique content. AI can take marketing into the digital future and at the same time make it even more human.
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